YouTube enables advertisers to engage with their target audience in a powerful way. You can reach people on YouTube that are hard to reach anywhere else just before they watch a YouTube video.
Benefits of YouTube
YouTube has over 15 billion visitors per month and 1 billion hours of content is watched every day. It is the second largest search engine after Google.com and of the most effective means to reach your customers.
YouTube offers a wealth of various targeting options for advertisers to choose from. This is very helpful to advertisers who have a specific target market. For instance you can target users based on various demographic metrics, locations, interests, devices and even time of the day.
Video builds trust. By increasing our level of engagement with a video it ignites emotional involvement with your content that you don’t get anywhere else.
YouTube is an excellent platform for telling a story of either your company or your product or service to convey the information and emotions you want your audience to learn and feel.